Rock Pointe Insurance – Start-up Branding
Embarking on the journey of establishing their own insurance agency, my clients sought to create a brand that would resonate with their target audience and reflect their values. Beyond a mere logo, I guided them through the development of Purpose, Vision, Mission, and Values statements, laying the foundation for a robust brand identity. Through collaborative brainstorming and focus group feedback, we arrived at a compelling name that encapsulated their essence.
With a clear brand direction established, I led the iterative process of logo development, ensuring each iteration aligned seamlessly with the brand’s narrative and resonated with its audience. The culmination of this process was a polished logo that exuded professionalism and trust.
Furthermore, I crafted a comprehensive brand guide, serving as a roadmap for consistent brand representation across all channels. From presentation design to website development, every element was meticulously curated to convey the agency’s unique value proposition and foster resonance with its audience.
In the end, the result was more than just a brand—it was a testament to strategic collaboration, creative ingenuity, and a steadfast commitment to excellence in the insurance industry.