Home - Michael Mawby, MBA

Creative Leader with Business Acumen

Marketing 15+ Years
Design 20+ Years
Residence Lansdale, PA USA

With over 20 years of experience in design and marketing, I excel at creating impactful visual stories, leading innovative teams, and delivering award-winning campaigns. My expertise lies at the intersection of creative leadership, strategic vision, and a deep understanding of diverse industries, enabling me to drive growth, inspire collaboration, and bring ideas to life.

Roles I’ve Thrived In

Creative Director: Spearheaded brand strategies and directed high-level creative initiatives across various platforms.
Marketing Director/Manager: Designed and implemented comprehensive marketing strategies to drive brand awareness and growth.
Senior Manager/Director of Creative Services: Managed end-to-end creative processes, ensuring exceptional quality and alignment with business objectives.
Brand Manager: Developed cohesive brand strategies and ensured consistency while enhancing brand equity.
Media Strategist/Manager: Planned and executed multi-channel campaigns with a focus on performance analytics.
Project Manager (Creative/Marketing): Orchestrated complex projects by managing resources, timelines, and cross-functional collaboration.
Content Strategy Lead: Crafted engaging content strategies that aligned with marketing goals and drove audience engagement.
Director of Marketing Communications: Led communication strategies, oversaw brand messaging, and created impactful marketing content.

What I Do

Creative Marketing

I drive tangible growth through balanced creative marketing strategies, managing advertising budgets, and maintaining a compelling corporate image.

Design Background

My foundation. I transform ideas into captivating visuals, enhancing customer perceptions and brand image with Adobe Creative Suite expertise.

Leadership

I inspire and lead teams to deliver award-winning projects, fostering creativity and innovation.

Integrated Marketing Strategy

I craft integrated marketing strategies that bridge online and offline channels for business growth.

Fun Facts

8 Award Winning Projects

Active Voluteer

FAA Licensed Drone Pilot

Completed
2 Full Marathons

Resume

Experience

October 2024 – Present

Director of Marketing

Oak & Stone Advisor Marketing

Financial Services Sector

Lead a creative team in developing and executing marketing strategies for a diverse portfolio of financial advisor clients, utilizing digital and print mediums to enhance brand visibility and engagement.
Drive process innovation and foster cross-team collaboration, aligning creative direction with client objectives and market insights.
Oversee budget management, mentor team members, and promote a positive work environment focused on professional growth.

October 2020 – Present

Creative Director / Co-Owner

Mawby Photography

Real Estate Sector

Lead branding and promotional efforts, enhancing client engagement and expanding market reach.
Cultivate strong client relationships, resulting in increased referrals and repeat business.
Capture dynamic aerial imagery as an FAA Part 107 Certified UAS Pilot, providing unique perspectives for clients.

3/2023 - Present

Director of Marketing

MYCO Mechanical, Inc.

Developed and executed targeted marketing strategies, driving revenue growth and boosting brand recognition.
Managed cross-channel advertising campaigns, optimizing budgets to maximize ROI and meet financial goals.
Led content creation using Adobe Creative Suite, supporting brand messaging and customer engagement.
Built strong relationships with stakeholders and earned 6 local awards and a national award for marketing excellence.

2019 - 2023

Creative Lead - Marketing

IPS - Integrated Project Service

Led creative marketing communications to ensure brand consistency and equity across an 8-member team.
Managed projects from concept to completion, meeting deadlines and client expectations.
Implemented process improvements to boost efficiency and productivity.
Developed graphic templates to support cross-functional teams and departments.
Produced diverse digital and multimedia content, leading award-winning

2018 - 2019

Marketing Communications Manager

Amertac

Developed impactful product promotion campaigns and retail displays for major clients, securing key accounts and increasing e-commerce sales by 56% in one quarter by leveraging brand awareness and product feature communication.
Created compelling print media, including packaging, product catalogs, and sell sheets, strategically promoting lighting products and electronics accessories to elevate brand perception.

2017-2018

Creative Display Designer / Project Manager

Ace Designs, Inc.

Designed retail merchandising signage and displays for B2C and B2B health and beauty clients, including renowned brands like Macy’s, J. Crew, ULTA, and Brooks Brothers.
Directed press and manufacturing setup of files, ensuring timely production and delivery of assets to meet deadlines.

2009-2017

Creative Services Manager

Dorman Products, Inc.

Led a 5-member team to optimize workflow and performance, overseeing collateral development for major retail accounts like The Home Depot, Lowe's, and Walmart.
Managed product ideation, development, and lifecycle promotions across digital and print media, enhancing brand visibility and market presence.

Education

DeSales University

Center Valley, PA

M.B.A., Marketing

Pennsylvania State University

University Park, PA

B.A., Integrative Arts

Skills

Knowledge

Creative Leadership
Creative Leadership
Integrated Strategy
Graphic Design (Adobe CS)
Digital Strategy
Creative Development
Research & Analytics
Social Media Management
Marketing Automation

Design Software

Illustrator
Photoshop
InDesign
After Effects
Premier Pro
PowerPoint
Lightroom Classic
WordPress

Other Proficiencies: Workflow Management, CRM, Audition; Figma, Prezi, Word, Excel, Sketch-Up, Constant Contact, Vimeo, VEED

Testimonials

Mike is a fantastic designer and a valuable member of the team. It's always a great exercise to develop new ideas with him. Mike is always willing to lend a hand or help train a new employee on something, and he never stops learning about new design techniques and programs. Mike is the type of curious-creative a company needs to reach its creative goals.

Melissa Bonashe

Marketing Specialist

Mike collaborated extremely well, consistently adding a ton of value along the way, interpreting input and offering impressive results. He is a natural leader and very professional, hard-working, tenacious, and incredibly talented. He is also a team player and easy to collaborate with, continually taking initiative, giving 110%, and always willing to contribute well beyond the scope of his responsibilities. Regardless of the project, Mike is “all in” delivering world class, visual communication. He is the real deal and his vision, judgement, and business acumen are major strengths but I believe his true specialty is exceeding expectations.

Brian Murphy

Associate Director of Digital Marketing Strategies

I had the pleasure of working with Mike for more than six years, and he was my direct report for over two years. During that time, Mike lead a team which provided the creative design for the company’s entire packaging needs as well as the marketing support for the home hardware division. Mike is detail oriented, with a strong eye for design. During our time working together, Mike performed at a high level and demonstrated a key understanding of how to best communicate a message through graphic design. He remained calm under pressure, and was able to lead his team through a number of challenging/intricate projects. I admire Mike’s desire to continually expand his skills/knowledge – from constantly improving his design talents through online training to pursuing (and obtaining) his MBA while working his full-time job. During our professional time together, I learned as much from him as he ever did from me. Mike would be a solid addition to any team, and I’d be happy to discuss in more detail if you’d like to hear more.